You might not be instantly familiar with the BBVA brand, but they’ve been in business since 1964. So those numbers give you a lot of scope to work with. Granted, some of their products are offered as part of a partnership with another provider, but it still means all the financial needs of a military family can be found under one roof.Īffiliates make $25 per lead, which is on the low side of things for financial services programs.īut USAA generates a lot of revenue for their affiliates, and you have a potential market of 1.3 million active members, and about 21.8 million retired veterans. They also offer mortgages, health insurance, and even retirement and investment plans. The other thing we noticed is that they offer a full range of financial products, from auto and home insurance, to credit cards, checking accounts and auto loans. The first thing about USAA Credit Cards is they cater to a very specific niche within a niche - financial products for active or retired military members.
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